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Stars That Lost HUGE Endorsement Deals!

Stars That Lost HUGE Endorsement Deals!


Hi, everybody! It’s Samantha! From a comedian
being blackballed for jokes on Twitter to a champion boxer dropped by Nike, these are
Stars That Lost Huge Endorsement Deals. #12 Charlize Theron
Charlize Theron is the level of performer to receive multiple endorsements, and in 2006
she was working with brands Raymond Weil and Christian Dior. She had an exclusive contract
to endorse the former designer’s watches while being signed on to support the latter’s
perfumes. So when Theron was seen wearing a Dior watch at a film festival in Austin,
Texas, representatives for Raymond Weil were displeased to say the least. She was sued
by the company in 2007 for 20 million dollars, but settled on undisclosed terms in 2008.
#11 Lance Armstrong As the 2005 Tour de France winner, professional
road cyclist Lance Armstrong was once heralded worldwide for his athleticism, fortitude,
and determination. In addition to his accomplishments in sport, the pro athlete fought off and survived
metastatic testicular cancer, a diagnosis with a potentially fatal result. Upon recovering
from the condition, Armstrong founded what would become the Livestrong Foundation as
a means to assist with other cancer survivors. At one point, people around the globe wore
his trendy Livestrong Foundation bracelets, and he was on top of the world. Throughout
his career, though, Armstrong had been accused of taking illegal substances to enhance his
performance. As allegations continued to amass over the years, eventually a number of lawsuits
put Armstrong under their crosshairs. As the United States Anti-Doping Agency, or USADA,
closed in, Armstrong admitted to his misdeeds publicly in an interview with Oprah in January
of 2013. The USADA released their report on him shortly after, and the former role model
would lose 8 sponsors in one day, including Nike, costing him a reported loss of 75 million
dollars! #10 Katy Perry
When you’re a pop sensation, your music crosses boundaries and connects with the world
at large, as was the case for Katy Perry after hits like “Teenage Dream”, “Firework”
and “California Gurls”. But according to one of Perry’s endorsing brands, though,
being a chart-topping hit-maker wasn’t quite enough to win over all hearts. Jemella Group
Limited, a hair-styling company behind the popular british Good Hair Day hair care products,
had completed research which they claimed showed a “significant decrease in appeal
across Europe.” Whatsmore, the apparent research found Perry to be “increasingly
polarizing” and some survey participants supposedly stated that the singer “had cheapened
the [GHD] brand.” They cited these reasons as to why they would allow their contract
with Perry to expire, however her management claimed they had a verbal agreement to extend
that contract for an additional multi million dollar sum. And so Perry’s representation
took JGL to court. They then countersued Perry, and the whole affair became muddled in legal
contexts before the case was settled months later.
#9 Gilbert Gottfried Many comedians believe no joke to be off limits,
for many of the heartiest laughs are felt when discussing subjects otherwise left unspoken.
But certain lines are more costly to cross than others and comedic actor Gilbert Gottfried
learned this the hard way in 2011. As a 9-magnitude megathrust earthquake resulted in a tsunami
that rattled Japan, the 64-year-old comedian thought it was the perfect opportunity to
make a series of jokes. Gottfried spewed short-form cracks like “Japan is really advanced. They
don’t go to the beach. The beach comes to them.” and “Japan called me. They said
“maybe those jokes are a hit in the US, but over here, they’re all sinking.” These
insensitive, hammy quips came within the first few days after the natural disaster, and were
not well-received by the public and especially not Aflac. The insurance company used Gottfried’s
famous voice for their popular duck mascot, and coincidentally did 75 percent of their
business in Japan! Within a month and a half, he was replaced by Daniel McKeague…performing
a Gottfried impression. #8 Ludacris
Ludacris has had an interesting career path, transitioning from local radio DJ to hit rap
artist to action movie actor. But before he became a perennial star of the Fast & Furious
franchise, the Southern rapper came under fire from the right wing media. Having established
his name with early hits like “Rollout (My Business)”, “Area Codes”, and “Southern
Hospitality”, Ludacris had landed an endorsement deal with PepsiCo. Conservative pundit Bill
O’Reilly, who had rallied publicly against rap and hip hop music citing foul language
and immoral lyrics for justification, called for a boycott of Pepsi products on his program.
A day later, O’Reilly told viewers Pepsi had fired the rapper. The television personality
had called Ludacris a “thug rapper who espouses violence, intoxication, and degrading conduct
toward women.” Six months later, Pepsi would draw the wrath of hip-hop personality and
entrepreneur Russell Simmons when they hired Ozzy Osbourne, as Osbourne had been guilty
of lyrical controversy similar to Ludacris. He called on a hip-hop action summit to boycott
PepsiCo products in response. To settle the differences, Pepsi ended up donating three
million dollars to inner city charities, including Ludacris’s own foundation. And O’Reilly?
Well, he would experience his own brand troubles down the line.
#7 Bill O’Reilly In the spring of 2017, The New York Times
released an article detailing five lawsuits settled by Bill O’Reilly out of court. The
brash Fox News host had been accused of harassment from various female Fox hosts, producers,
and contributors between 2002 and 2016. Within a week of the news going public, nearly sixty
brands pulled their advertising of his program The O’Reilly Factor, costing the show more
than half of its advertisers. Companies like Mercedes-Benz found the allegations disturbing
and were quoted as saying, “We don’t feel this is a good environment in which to advertise
our products right now.” He announced shortly after that he would be taking a two-week vacation
to return by the end of April. But after just 8 days of being away, it was announced that
the political media persona would not return to Fox News.
#6 Rihanna Picking a pop culture heavyweight like Rihanna
to endorse your products can lead to a whole lot of exposure. But given the pop starlet’s
edgy appeal, including her physical shamelessness, some companies may have bitten off more than
they intended. So it seemed was the case with lotion company Nivea in 2012. After a successful
partnership with Rihanna, including many performances in honor of the companies’ “100 Years
of Skincare” celebrations through 2011. When a new CEO took over at Nivea, though,
the two entities apparently clashed. Nivea, as CEO Stefan Heidenreich put it, “is a
company which stands for trust, family and reliability.” Because of this, Heidenreich
couldn’t “understand how Nivea can be brought into association with Rihanna,”
stating future advertisements were “a no go”. Oddly enough, many of the photos used
in the Nivea ad campaign featured the Barbadian singer in the buff! While the logic behind
this business decision remains someone perplexing, Rihanna has gotten on fine without them, landing
deals with brands like Budweiser and MAC cosmetics in the years that followed.
#5 Magic Johnson Earvin “Magic” Johnson is one of the most
accomplished, widely-celebrated players to ever play for the Los Angeles Lakers. His
run with the team from 1979 to 1991 churned out 5 separate championships, with Johnson
earning Most Valuable Player and Finals MVP 3 times each. So when the 6-foot-9 point guard
announced to the world that he had been diagnosed as HIV-positive, many were quick to stick
behind Johnson and respect his decision to retire. But not everyone recognized Johnson’s
heroic gestures as brands slowly but surely paused any advertising campaigns and endorsement
deals that were in the works. At the time, due to the controversial, and misplaced, association
with homosexuality and the relatively conservative American public, HIV and AIDS were a somewhat
taboo subject in media…despite being a very real, life-threatening virus. While Converse
had committed to an ad set to run during the Summer Olympics, others like Pepsi, Nestle,
and Spalding hesitated to hold up their end of a pledge to work with Johnson in spreading
AIDS awareness. Said a Nestle spokeswoman at the time, “It’s a hard situation. No
matter what (we do), there are people who will be unhappy.” While sponsors like Target
and KFC opted to cease using him in advertisements altogether. “It’s a real predicament…because
of his situation, are we obliged to work with him forever?” asked a Target spokeswoman.
These brands continued to bide their time with one of the biggest names in sports, when
Johnson was suddenly voted into the 1992 All-Star Game as a starter by fans. It wasn’t long
before advertisers and brands came crawling back to support him as Magic Johnson went
on to play in the Summer Olympics that year. #4 Manny Pacquiao
A champion of his sport, Manny Pacquiao is one of the most celebrated fighters in the
world and a hero among his fellow Filipinos, having been the first fighter to win 4 major
world titles in different weight classes. His achievements in boxing brought him so
much adoration that he went on to serve as a Senator of the Philippines, taking office
in 2016. A celebrity athlete of his esteem is a shoe-in for a Nike endorsement, and he
actually enjoyed the fruits of earning one for eight years. But when he began campaigning
for office, Pacquiao was quoted as making comments deemed fairly homophobic by the public.
In one video statement, he said “ If we approve male on male, female on female, then
man is worse than animal.” The backlash from LGBT celebrities within the Philippines,
as well as much of the public, came swift, causing Pacquiao to clarify threat he doesn’t
wish to condemn gay people, stating “just the marriage which is a sin against God.”
Nike in turn ended their partnership with the champion boxer, finding his comments against
the gay community to be “abhorrent.” #3 Charlie Sheen
One of Hollywood’s most notorious bad boys, controversy seems to gravitate towards Charlie
Sheen more often than not. As such, the actor has subsequently had a number of falls from
grace…followed by miraculous comebacks to the spotlight, despite a somewhat recent history
with illegal substances and prostitution. But in 2009 on Christmas Day, Sheen was arrested
for much worse when he was accused of getting physical with an alleged scuffle with then-wife
Brooke Mueller. Underclothing brand Hanes reacted to the news by shutting down an ad
campaign the actor starred in with Michael Jordan. He was still featured in a series
of print ads that couldn’t be changed, but other than that, Sheen’s professional relationship
with the underwear brand would fizzle as his contract silently expired. Shortly after,
Sheen bounced back again, supposedly receiving various million dollar offers from companies
after joining Twitter in 2011. But in time, his projects lessened, and Sheen fell ill,
announcing to the world in 2016 that he was H.I.V.-positive. Since then, the 53-year-old
actor has gone on to endorse treatments and health products he finds beneficial towards
fighting the virus. #2 Tiger Woods
Reaching the top of a sport comes with consequences, and to fall from such heights only leads to
more disastrous implications. As was the fate for Tiger Woods when, in 2009, he crashed
his Cadillac Escalade into a fire hydrant, tree, and a series of hedges near his house
in Florida. The events that would follow were a cavalcade of unfortunate turns as reports
of a mistress, various acts of infidelity and an apparent risque nightlife would come
out over the following weeks. His personal family life wasn’t all that suffered from
these factors coming to light. Major companies like AT&T, Gatorade, Gilette, Golf Digest,
Accenture, TAG Heuer and General Motors all acted quickly to end, suspend, or indefinitely
drop him from planned advertising campaigns. Some brands stuck by his side despite this,
with Electronic Arts continuing work on Tiger Woods PGA Tour Online and Nike’s continued
support. Shareholders of the various companies he’d received endorsement deals from reportedly
suffered between 5 and 12 billion dollars in losses due to his negative publicity. But
since his resurgence to pro golfing over the past couple years, Woods may just be primed
to return to his role as a big brand darling. #1 Cam Newton
In 2015, Carolina Panthers quarterback Cam Newton beat out rival Russell Wilson for the
spot of Dannon Yogurt’s primary spokesman, replacing John Stamos in the process. Newton
was having a solid run with the company, earning millions for his efforts, when in 2017 he
made one statement that would change it all. When asked at a press conference by reporter
Jourdan Rodrigue about a peer and passing routes, the quarterback responded: “It’s
funny to hear a female talk about routes.” The comment was viewed by many, including
Dannon, to be offensive towards women, with the brand stating they find the words to be
“sexist and disparaging to all women.” Newton wasn’t dropped immediately from his
contract, but the company worked swiftly to remove all public connections between the
celebrity and their brand. Today’s featured comment comes from “Silly
Goose” and our What You Didn’t Know About Cardi B’s Dark Past video! Thanks for your
comment “Silly Goose”, be sure to comment below on this video and you might be featured
in a future video!

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